Customer reviews from Samsung US
Samsung - 77 Class S95F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Average customer rating
4.7
(150 Reviews)
Rating breakdown 150 reviews
5 Stars
132
4 Stars
8
3 Stars
1
2 Stars
4
1 Star
5
89%of customers recommend this product.
(
24 out of
27)
Customer Reviews for Samsung - 77 Class S95F Series OLED 4K UHD SamsungVision AI Smart Tizen TV (2025)
Customer Rating
5
Incredible TV! Best OLED on the market!
on December 8, 2025
Posted by: JohnOLED
[This review was collected as part of a promotion.] The Samsung S95F is an absolutely phenomenal television, it’s easily the best I've ever owned. Upgrading from a 2020 LG OLED, the difference is night and day. The brightness and color vibrancy are incredible, making all games and content truly pop. I primarily use this TV for console gaming on the PS5 Pro and Switch 2, and its gaming feature set is fantastic. Beyond performance, I love the slim, sleek design and the effective matte screen coating. The solar-powered remote is also great. My only significant issue involved the purchase: The Samsung pre-sales team promised price and promotion protection, but they are now pushing back on honoring the free Freestyle projector promotion that became available just a week after my order.
Despite that purchasing, the TV itself is outstanding. If you are in the market for a premium OLED, I highly, highly recommend the S95F, look no further.
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
This tv is the best I had so far
on November 18, 2025
Posted by: George
[This review was collected as part of a promotion.] For me is been the best tv so far I had in my entire life, works perfectly well
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
O love the clarity and some many fetures
on November 18, 2025
Posted by: Simdogmillionaire
[This review was collected as part of a promotion.] I love the features of this TV and it is like Crystal clear quality I've never seen anything like it it is amazing what these people are doing with TVs these days
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Top Notch TV
on September 11, 2025
Posted by: Taznan
[This review was collected as part of a promotion.] I first saw this tv at a store and it caught my eye. So I decided to buy it online and after I go it set in my bedroom I fell in love with it. The clarity and smoothness of the picture took me to another dimension like I was right there in person in the show. The tv has a lot of seasons that you can set/select your preferences. I also recommend that you hook up a sound bar which will make you feel you’re in a theater. My last words would be if you’re in the market for a new tv then this would be the one to get.
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
Amazing TV
on September 18, 2025
Posted by: Alffffff
[This review was collected as part of a promotion.] While I appreciate the Samsung TV's display quality, I found the Bixby assistant's performance to be unsatisfactory, leading me to disable TV.
Value
5
Written by a customer while visiting Samsung US
Customer Rating
5
OLED is the perfect TV for all
on October 25, 2025
Posted by: OLEDsforall
[This review was collected as part of a promotion.] I have always been the one who wants to purchase the largest TV at the best value. I have realized that having a large TV at a great value does not mean the best resolution, speed, or colors. This time I really focused on purchasing the best TV out there and found myself in love with the OLEDs. After some time looking, we jumped into our purchase of our new OLED.
Value
5
Written by a customer while visiting Samsung US
Customer Rating
3
Great picture, bad OS and annoying pop-ups
on November 3, 2025
Posted by: Chris
Overall the picture is top quality. The matte screen is awesome in my living room with tons of natural light.
Unfortunately I don't care much for the AI features. Tends to make the picture look a little too extreme and overprocessed.
Also the built in operating system isn't very good. I especially dislike the fact that it will force intrusive pop-up ads for the AI features that cover the screen even when using another source at least once per day.
Features
2
Performance
5
Design
4
Value
4
Response from Samsung USBy Samsung Specialist, November 4, 2025
Chris,
Thank you for sharing your feedback on the picture quality of your Samsung S95F TV. AI Mode is designed to adapt your TV’s image based on ambient lighting, content type, and your personal viewing habits.
To adjust these features, navigate to: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode
If the image isn’t meeting your expectations, we recommend adjusting AI features that can help with picture quality:
• Adaptive Picture > AI Optimized: Automatically adjusts picture settings based on lighting and what you're watching.
• EyeComfort Mode: Reduces brightness and adds warmer tones based on time of day and room lighting.
• AI Customization Mode: Allows the TV to recognize content types (like sports or movies) and apply your preferred picture settings for each.
If you prefer to disable AI Mode, there are additional adjustments you can make to improve your viewing experience.
You can select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
1. Standard – Default mode for general viewing
2. Dynamic – Brighter and clearer in well-lit rooms
3. Eco – Optimized for energy saving
4. Movie – Best for watching in dark environments
5. Filmmaker Mode – Preserves content exactly as intended by creators
Please also ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now
If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.
~ Samsung Specialist
Thank you for sharing your feedback on the picture quality of your Samsung S95F TV. AI Mode is designed to adapt your TV’s image based on ambient lighting, content type, and your personal viewing habits.
To adjust these features, navigate to: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode
If the image isn’t meeting your expectations, we recommend adjusting AI features that can help with picture quality:
• Adaptive Picture > AI Optimized: Automatically adjusts picture settings based on lighting and what you're watching.
• EyeComfort Mode: Reduces brightness and adds warmer tones based on time of day and room lighting.
• AI Customization Mode: Allows the TV to recognize content types (like sports or movies) and apply your preferred picture settings for each.
If you prefer to disable AI Mode, there are additional adjustments you can make to improve your viewing experience.
You can select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode
1. Standard – Default mode for general viewing
2. Dynamic – Brighter and clearer in well-lit rooms
3. Eco – Optimized for energy saving
4. Movie – Best for watching in dark environments
5. Filmmaker Mode – Preserves content exactly as intended by creators
Please also ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now
If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website.
~ Samsung Specialist
Written by a customer while visiting Samsung US
Customer Rating
5
Awesome TV
on November 5, 2025
Posted by: Shoppingfromhome
[This review was collected as part of a promotion.] My new Samsung S95F OLED TV is so clear and smart! Easy to manage...but still learning....So far we are happy with our purchase and enjoying our Samsung TV!
Value
5
Written by a customer while visiting Samsung US