I've used tire-shine in the past and never been impressed. Usually it just seems to leave a slick, oily like coating on my tires that fades quickly. One time I even managed to get some on the tread, causing my tire to slip like I was driving over a patch of ice, not good! Tire Kicker, however, Is the real deal. My tires are left looking new, not glossy or oily, but fresh and like new. The coating lasts at least a week or two before it starts fading. I usually wash my car and reapply a light coating every other week. The best part of Tire Kicker is its ability to be used on black plastic/vinyl trim. I use it on the trim around my bumpers to really make everything pop once it's been waxed. The little details make all the difference, and a product that can tackle two tasks for the price of one is a no-brainer in my book. Give it a shot, you won't be disappointed!