We were hesitant to purchase a bed online. Ghost Bed reviews were always great so we took a leap and purchased the Head-to-Toe Adjustable Base King Luxe package. We are in LOVE with this bed! The mattress is super comfortable without being "too soft". We had a firmer foam mattress prior to the Luxe and the Luxe is by far a softer, more luxurious feel with a great balance of firmness underneath the soft top. The Ghost Sheet set is equally fabulous and feels luxurious. We upgraded to the Shredded Pillows and they too are amazing! Worth every penny! We just wish we took the leap sooner!
100% is a great cooling mattress. The pillows are amazing as well. I personally prefer a softer mattress but this is way cooler than previous mattress. I upgraded due to a Queen not being big enough for me and my gf. Definitely more on the firm side. Going to get the mattress topper and see how that does.