I love it however my wife says it’s too ashy almost burnt. I call it a little strong but I consider it nutlike and like the kind of coffee that you used to get in diners a long time ago strong but not too strong. No frills but quite decent. It all depends on a persons taste for coffee. It reminds me of coffee before the Starbucks latte generation. It gets my vote I will order it again. Don’t let the word turbo scare you away.