Flavor is light - not as much as some other brands, but fine for a small cup of coffee when I don't need the strong pick-me-up and just want a nice cup of coffee with a bit of extra flavorings.
Great taste. The Coconut and mocha discuss mashed this coffee my husband's favorite. We've been driving this coffee for years and it never disappoints. I do wish it can't in decaf for evening coffees.