At first I used to buy other flavors as well as the Butter Toffee Coffee. I would alternate back and forth, but then I realized how excited I was when it was the day to have this brand, and disappointed by any other. So I switched my order so that this is all I buy. I love it because there is no bitterness to it. It is always smooth and easy to drink. But there is no added flavor that I can really put my finger on. It goes good with any flavored cream, so it never gets boring.