Customer reviews from sony.com
Sony - 100" Class - LED - Z9D Series - 2160p - Smart - 4K UHD TV with HDR
Average customer rating
4.5 out of 5
4.5
(500 Reviews)
Open Ratings Snapshot
Rating breakdown 500 reviews
5 Stars
373
4 Stars
70
3 Stars
22
2 Stars
15
1 Star
20
87%of customers recommend this product. 
(
426 out of 487
)
Best Buy Privacy Policy
Customer Reviews for Sony - 100" Class - LED - Z9D Series - 2160p - Smart - 4K UHD TV with HDR
Customer Rating
5 out of 5
5
BEAUTIFUL
on June 15, 2024
Posted by: Shadowmick
Gender:Male
Verified Purchase:Yes
I am so happy with my purchase being a person with a visible disability TV is my window to the world .. now my new 55" window to the world just became beautiful !!
I would recommend this to a friend!
Written by a customer while visiting sony.com
Customer Rating
3 out of 5
3
Great hardware/Bad Software
on September 1, 2024
Posted by: WoodburnHall
Gender:Male
Verified Purchase:Yes
This is a fine TV to watch but not to listen to. Like almost all flat panel televisions, the built in speakers are a weak link. We struggle to use this product with external speakers due to the Android software. We bought two in 2019, one 65 inch and one 85 inch. We still use this one but dumped the 85 inch over software issues. Both sets have the same the same faulty quirk. When the TV turns on, it will toggle back and forth searching between its internal speakers and connecting to an external soundbar or AVR. Still drives me crazy. It was so bad that we dumped the big set from our home theater. It toggles back and forth no matter what the input source might be. We had zero problems with the beautiful video performance of this TV. But the initial switching back and forth between internal and external speaker audio drives me crazy.
No, I would not recommend this to a friend.
Response from sony.comBy Sony North America Customer SupportSeptember 1, 2024
Hi WoodburnHall, we're glad you like the picture quality of our product. We're sorry to hear that you have an issue with the audio on your Sony unit. It sounds like the issue you're experiencing with your XBR-65X900F TV switching back and forth between internal and external speakers is quite frustrating.

Ensure that your audio system is listed and properly connected. If not, try replacing the HDMI cable. Make sure the audio system input is set to TV by pressing the INPUT or TV button on your audio system remote. Please check this link for more details:

https://www.sony.com/electronics/support/articles/00020051?utm_source

If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number: Sincerely,




~Earl
Written by a customer while visiting sony.com
Customer Rating
5 out of 5
5
The best!
on June 2, 2025
Posted by: Tigerlilys71
Gender:Female
Verified Purchase:Yes
This is the best TV I have owned! Sony never disappoints that's for sure. Absolutely love it.
I would recommend this to a friend!
Response from sony.comBy Sony North America Customer SupportJune 2, 2025
Hi Tigerlilys71, thank you so much for your kind words! We are truly honored to hear that our XBR-65X900F TV has become your favorite.

This model features stunning 4K HDR picture quality and an immersive viewing experience designed to bring your favorite shows and movies to life.

We appreciate your support and look forward to serving you again in the future!
Thanks for choosing Sony!
Best regards,
Stephanie
Written by a customer while visiting sony.com
Customer Rating
5 out of 5
5
My Sony TV
on September 2, 2025
Posted by: GaGa_Man
Gender:Male
Verified Purchase:Yes
My wife bought this TV for me a few years ago for one of my birthdays. I don't recall exactly how long ago that was, but this TV has been awesome since I received it. I've owed Sony products in the past and will continue to be a loyal customer as long as they keep making things I need.
I would recommend this to a friend!
Response from sony.comBy FredSony North America Customer SupportSeptember 2, 2025
Hello GaGa_Man, Thank you for choosing Sony! It makes us really happy to hear that your Sony XBR-65X900F has been awesome for you over the years. Thank you for the five-star rating, and for your continued loyalty to Sony. We’re proud of the durability and superb picture quality our products deliver, and it’s truly gratifying to know that it's been a significant part of your entertainment experience. Your support means a great deal to us, and we look forward to serving you with more exceptional products in the future. Best regards, -Fred
Written by a customer while visiting sony.com
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