The Picture quality is amazing. The sound from the speakers is much louder than previous TVs I've owned. The only issue I have is it seems you can't have multiple users set up to use youtube (i used my gmail account to set up the tv, and only that gmail can be used for youtube, as I am unable to fully log out). FYI: The box the TV came in says Bravia on the box.
Awesome tv with beautiful picture quality. it was time for an upgrade since our old KBL blew out on us during a storm. 4KUHD is Really fantastic. even the sound is more than enough. but i will be looking to get the matching sound bar. the packaging was great and set wasn't hard.
I love other Sony products, so I was extremely excited to pick up this TV. Unfortunately, the clouding and screen uniformity on this TV is absolutely horrendous. I have flash-lighting and white blotches in dark scenes even when sitting in front of it. Even after enabling auto local dimming, the cloudiness and white-filter look of this TV is a major turn off. Very grainy compared to what I have seen with other peoples' sets (same set as this). Some clouding is normal in this type of panel, but definitely not like this. I am majorly disappointed because it took me a very long time to research and decide choosing this set only to be unable to enjoy it to the fullest. 85% of my time with this TV is spent fiddling with the settings to get the terrible grain and cloudiness to go away to little success. The picture is promising when it works. I've seen videos of other peoples' sets, and mine seems to be in the minority. The white blotchiness is not present on my friend's 900e or a few videos online with videos of their 930e's. Cameras usually make clouding worse, but this picture really looks this bad on my screen. This is with a backlight AND in daytime. I feel robbed because all the research I did on this TV made it seem incredible. It got two stars because I know all TVs aren't like this. The panel lottery is absolutely real. To be safe, please just avoid this TV. As a Sony fan, I am majorly disappointed in the quality control.