I purchased this unit a month ago as an upgrade to a perfectly functioning but somewhat dated 10 year old predecessor, and am thoroughly satisfied. Incredible picture quality, whether HD or 4k. Vivid colors, excellent brightness and solid black levels, compliments of the same chip/processor found in Sony's higher end (and therefore more expensive) models make for top notch performance. Menu system is fairly intuitive and easy enough to navigate. TV also plays nice with other components through the ARC HDMI input. Inter-component communication is almost flawless. Only weakness, at least with my unit, is a buggy Netflix app. More often than not it is excruciatingly slow to load, causing me to have to come out and re-open it repeatedly. I know it is not my internet service because Google Play and other apps work fine. Admittedly, I didn't tweak the audio, but TV speakers also sound a bit anemic. On all but the most basic program material, such as news broadcasts, game and talk shows, TV will certainly benefit from a decent, separate speaker system. Otherwise, where it counts most (picture quality), this set aces it! Sony does it again! All at a competitive holiday discount price. I now know why the set was so highly regarded by online reviewers at major publications as one of the best TV values in 2018. I concur and would readily recommend it to anyone who, though may be on a budget, still values brilliant, vibrant, razor sharp pictures comparable to those of the top shelf units.
I set the TV up today and it was very easy. The picture is great but the sound is a problem. It's either an echo or a bounce or a feedback problem. I have to call Sony!
Overall happy with the TV. I am still figuring things out to personalize it more; such as the App row. I can rearrange the preset apps but unable to add my own apps to the row.
Went into Best Buy with the idea of purchasing and OLED. After doing about a half hour of demos and screen tests with the gentleman at Best Buy I decided to save some extra money and go with X900F. It has an amazing picture quality and upscales normal content really well. HDR gaming and movies are really crisp. Sure it doesn’t have perfect blacks but it’s pretty great at everything else.