I love my Roku! I've had an Apple TV for a few years, and while I loved it, I find my Roku to be easier to use, navigate, and find shows that interest me. I also love that I can use my Amazon Prime account with it, which I couldn't do with my Apple TV.
I own three Roku units, two are streaming sticks. The set-up on the sticks was so easy and took almost no time at all. I love being able to access the programming I want, any time I want from any tv I want. Love it!
We bought this a few weeks ago and loved it so much that we bought one for our parents! Great apps! We bought the USB power cable, so it takes up no space and has no visible wires. Love it!
I'm not that pleased with the format of the stick as compared to the Roku 2. Just seems rather cumbersome especially with Netflix, however, it's something that I just have to get used to I just hope it lasts longer than the Roku 2.