I bought this a month ago and it is faster than Apple TV, but does not give certain features such as "more like this" or the ability to look at the stars and director of a movie and see more titles by each.
I bought ROKU stick about 3 months ago. I have been using a blue ray player for years to connect to Netflix and because my device is an older model I had to go to my computer and put the movies and tv shows to my list. With Roku stick, now I connect to Netflix, Amazon Prime as well as watching some channels from one little giant device with ease!