This is my second Samsung TV, and the picture is superb - I thought the old one (now 6 yrs) was good, but this one has such clarity and perfect color.. and it integrates seamlessly with my other Samsung devices, so it was easy to set up and get everything networked.
This TV has a great picture and clear sound at a reasonable price. Pairs up and automatically switches to the Samsung Blu-ray player! What a perfict feature!
I have an older Samsung 24 inch TV, have had it around 10 years if not more. During one of my moves it fell off the back of the truck, hit cement and rolled a couple times. The top has a crack but the TV still works perfectly. I decided after that to only buy Samsung products. This 40 inch has the most beautiful picture I have ever seen. I also have netflix and satellite TV in HD and the colors and clarity of even older TV shows and movies are great.
This is my 3rd Samsung HDTV, I have a 52", a 32" & now this 40". Consumer Reports always rates Samsung HDTVs as #1 or #2 in each size category. I also own other Samsung products. The customer department has always been very helpful & courteous when I called.
Pros: Built-in speakers, Bright display, Realistic color