After trying so many different brands of coffee, including Illy and Lavazza, for my Jura expresso machine, I found Major Dickinsons' to be the best of all. I like its strong flavor and the fact that it is not bitter. I also see the quality of the coffee beans used since other brands I tried, including Italian ones, included cracked beans. I also like the fact that by subscribing to it, I receive freshly roasted coffee vs. buying it in a store and being months old.