Many coffees are starting to get a bit of a harsh acidy type taste to them. Kind of a "bite" to them. Folgers is smooth. The nice part they have kept that rich smooth flavor the same for many years. I'll be their walking billboard forever.
I buy the K cups for best overall flavor and aroma! I bought our last box 1 week ago. My wife and I can have the same classic or French and enjoy it even though she uses cream and sugar and I don't. Best all around coffee.