It's an average filter, no gold frame, fancy design, smart phone app, or voice recognition. Hey Filter Buy why don't you send out emails every 30 days reminding people to change their filter. You would sell more filters that way. Also try up-selling spray on fragrances. Maybe I should be CEO
It was easy to order simple to go through the process I love that I didn't have to leave the house to do it I can't wait for my next order to be filled