We've been happy with other Cuisinart products so we replaced an "old faithful" GE with a 5 speed Cuisinart mixer. After 50+ years in the kitchen, this is our favorite hand held mixer ever. We initially were shopping for a 9 speed, but have found 5 speeds are plenty. It is powerful, a comfortable weight, and easy to use. The swivel cord is a nice feature and the simple design of the beaters is excellent (love how they attach and eject; very secure). Yes, there are much less expensive options, but this mixer has been worth the premium price.