This scent is subtle enough to not overpower the senses when I sit in my car, but strong enough that I've been using it for 2 weeks and am still getting scent out of it.
This is a nice scent but it is very very strong, even on the lowest setting I have to turn it off completely after a little while it I start to get a headache.
Loved this scent. Gives just the right amount of "new car", but not overwhelming and very pleasing. I look forward to getting in my car, and I have 4 kids...