Not only is this a rehash of the same Igloo Playmate that existed decades ago, but in a period-correct color! It's not cheap, however it was made in the USA and at the time of purchase and review, all profits are going towards the CDC Foundation. In reality, the fact that this cooler is the same design really doesn't make it a rehash; it's more of a testament to the popularity and quality of Igloo's Playmate series, hell I still use one my father purchased in 1987, and it made his day when I gave him this as a semi-replacement.