The pillows are comfortable but nothing extra great. I bought 2 of the same pillow and when they came, one was way fluffier than the other for some reason.
I was really looking forward to tempur pedic pillows knowing their great reputation, but sleeping on these pillows was a disappointment. The pillows become so thin in few days where my head was resting. They are deformed.
This pillow was not available to test in-store. I would say it is on the softer side, I was hoping it would hold it's shape better! It gets kind of flat, if that's what you are looking for.