Hi THEHIM,

Thank you for your review of Samsung’s S95F OLED TV and for sharing your feedback regarding screen glare. This model is equipped with OLED Glare Free Technology, engineered to virtually eliminate reflections – even in rooms with challenging lighting – so you can enjoy your content without distractions from sunlight or ambient light.

That said, lighting conditions vary by space. For the best glare control, we recommend positioning the TV to reduce direct light on the screen or consulting a professional installer for optimal placement.

If the image on your screen doesn’t match your preferences, there are several adjustments you can make to better suit your viewing environment and content type.

First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Settings > Support > Software Update > Update Now

To explore picture mode options, navigate to: Home > Settings > All Settings > Picture > Picture Mode. Options include:
• Standard – Ideal for general viewing
• Dynamic – Brighter and more vibrant for well-lit spaces
• Eco – Optimized for energy efficiency
• Movie – Best for viewing in low light
• Filmmaker Mode – Preserves the content creator’s intent and disables motion smoothing for supported content

You can further customize your image by going to: Settings > All Settings > Picture > Expert Settings, where you can adjust Brightness, Contrast, Color Tone, Sharpness, Contrast Enhancer and more.

If you’d like help finding the best picture settings for your preferences, please don’t hesitate to contact Samsung Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). You can also LiveChat with an agent or explore additional resources on our website by clicking the ‘Support’ link.

~Samsung Advisor