It has a smooth and not to strong flavor. It is not as weak though like donut shop, which I can't really stomach. I think this is coffee good for most people. Even those who prefer donut shop.
I tried this as the one I usually get was not sent in my order. It is a very light roast and a fairly "weak" coffee which is my preference. The citrus aspect is different than any other coffee I've had and takes a little getting used to, but overall enjoying this coffee.