Have always wanted a stand mixer. Looked at reviews and always saw that people were happy with the Kitchenaid - sometimes in generations of a family.
Thought that said something about the product - and it truly does. Easy to operate in getting the hang of the speeds - and does an outstanding job. Also like the fact that you can funnel down the dry ingredients while it is still running.
My husband bought this for me and it is great. I've used it to make cakes, muffins, and cookies. I got the shredder/slicer attachment which was awesome to shred carrots with for carrot cake. It's made my baking life much easier :)