In our office the buyer always preferred to buy "Name Brand" versus Store Brand. I am here to tell you that when it comes to the "D" Ring Binders the quality is equal in both brands. They both have the same options with plastic cover for inserting cover page and side view for inserting side label. The Avery Brand is far more expensive than the Store Brand but the quality is equal. Paying more in this case does not mean getting a better product. Kudos to you Staples for keeping up with the big boys!
We bought this binder to file a collection of photographs from a major overseas trip. It will accommodate large plastic photo refill pages--lots of them--so that's why we liked it. it also will hold a lot of depth --about 2 inches. That's another reason for liking it. It is sturdily made attractive color flexible and easy to handle. We thought the price was reasonable especially after comparing it to others so we bought it (and later returned to buy another. We fully recommend this product.
I would have given this binder 5 stars if it wasn't for the price. Something like this should not cost more than 6 dollars but it was 8.99 or 9.99 (can't recall). It hurt to pay so much for one item but we needed it. It's sturdy though hopefully it will last a few years.