Not an Italian Roast in my opinion. I expect a 12oz brew to be bold flavor and a kick. I wasn't even happy with an 8 oz brew with this. way too weak and not much flavor
My husband, who is the strong coffee drinker, said it really comes down to how you want to be woken up , with a "Bonjour" or " what's a matter for you". He said both were strong and there really wasn't much of a difference between them.