I don't know that the bed has softened up any after setting, so consequently it's a little firmer than firm but overall pretty comfortable. The pillows were VERY strongly scented and took days to diffuse.
We are surprised at how comfortable this mattress is despite how firm it feels! Love that we can get in and out without disturbing the other. Not as cool for sleeping as we had hoped and need to find sheets that fit more snug.
I think its a good bed but I need something that is very firm so my butt doesn't sink in too much and cause back pain. This bed isn't firm enough for me.