I found out a long time ago (been a Staples customer for over 10 years) that Staples brand products perform as well or better than "name" brands for far less money. It's kind hard to beat that kind of value. The only issue I have with them is that sometimes they do not peel off as easily as they should and I lose the label as it tears. It doesn't happen too often so I can live with it. Do wish they had more "specialty" labels for inkjet printers. I could use price tag labels that are easier to use than the name brand!