The primary reason I like Staples® Bright White Inkjet Paper is that it is a heavier weight (24 lb) than most inkjet papers on the market. It works well for every project.
I'm using a Canon i550 ink jet printer. I also use Staples ink cartridges. When using Staples bright white ink jet paper my documents print out crisp and clear with vivid color. I have not printed any photos using this paper. The bright white color of the paper makes my documents look superior when compared to white paper that is not as bright. The 24 lb. weight gives the paper nice body and blocks any images from a document underneath from showing through. I'm very satisfied with this paper.
When I print from my computer I like the crisp look and feel of my print outs. My family like the paper quality because the ink it does not smear or bleed out on the paper. It has a good weight to it. I happy with the pricing and the paper grade.
I put jamming under the cons only because ocassionally the two pages go through at one time. It's not a constant problem but every once in awhile it happens.