Staples® Bright White Inkjet Paper 8 1/2" x 11" Ream is good quality paper I think it is just as good as the name brand Bright white ink jet paper is. I can not tell the diffrence in the feel of the paper or the look of it to me it does a good job for the type of printing that I do and at a decent price. I bought it because I needed bright white Ink jet papre and did not want to spend a lot of money just to get the name brand when you can not tell the diffrence between the store brand and the name brand any way so why not just buy the store brand and save a few $.