I used this paper often to make flyers. Colors come out great on this bright white paper and the weight makes it enough to make nice two-sided ones. It is also priced lower than the other premium papers at this weight.
I am also very happy like Mark with the Inkjet Bright White Paper from Staples. Same quality as the others but less expensive. Thanks again Staples you've nailed it.
If you really care about what your finished product looks like (ie: contracts official forms etc) you want to use this paper. Nice weight and great bright gloss. It's not linen or special that way - it's just the nicest regular white paper money can buy!