For me personally I needed a little firmer. Wife and daughter love the cool feeling which you can only feel without a standard pillow case over it. Overall its a good pillow. I have bought other expensive pillows online and I haven't found the perfect pillow yet for me.
These pillows were okay, but ultimately, I'm going to return them because, as a side sleeper with broad shoulders, these pillows were not thick enough to give me the neck/heads support I'm looking for in my pillows. I can see these pillows being great for back or stomach sleepers, however! I really liked the concept of being able to customize the level of fluff inside (if only there was MORE).
Delivery of my GHOSTBED and the "White Glove " service was a Godsend. I had been sleeping in my former bed which did not make it through a winter flooding disaster in my apartment which I had to abandon. It took the flood to introduce me to nightly wonderful visits to dreamland via this fantastic bed. It has been a beautiful period of peaceful nights of restful sleep and if anyone asks me if I feel lucky. They will get an enthusiastic YES!!!!!
We absolutely love these pillows. My hisband and I both use one of them. I love how we can customize how much shredded foam we want in it. We are going to be getting more very soon.