When I first received my GhostPillow I was concerned because it was much, much softer than I prefer. I typically like a firm pillow and this was anything but. However, after using it for 3-4 weeks it has become my favorite pillow. I have yet to wake up with any neck soreness and I am getting a sound sleep every night, something I wasn't consistently getting with my Tempurpedic pillow.
The one thing that was not very noticeable to me that I read in other reviews was the lavender scent. It had a slight smell but no where near as strong as some reviews made it out to be. Overall I would recommend this pillow.
It does exactly what it says with its cooling comfort and as someone who has had trouble falling asleep in the past, I have been sleeping like never before and I got rid of my tempurpedic pillow as this one supports my neck better!