I have Temperpedic, Nectar, Purple Original & Harmony and various less known brand pillows. The Ghost is soft and cold, in the best way possible. If it were 1-2 inches taller I'd give it a 5 star.
We like our ghost pillows. They do stay very cool! And have a great texture. I think they need to be filled a little more. But overall we have liked them.
My wife and I recently bought ghost pillows. We are sleeping better than ever. My wife who has a neck issue says that the pillow give her more support which lets her have pain free sleep.
I purchased 2 ghost pillows, brining my total up to 3 owned. Nothing wrong with my previous one, just got tires of sharing. I don't believe I've ever used a pillow as refreshingly comfortable as this one. I don't recall having to flip it over for the cooler side either, and if I did, or was purely out of habit. I refuse to use any other pillow at this point. Unless Ghost finds a way to make an even better pillow. Fingers crossed.