I have used many types of paper over the years both generic and trade-named. I find most Staples paper to be just as good as trade-named with the exception of lower weight paper (20 pound) which creates a lot more chaff that jams the printer and leaves a lot of paper “dust” in the machine. It’s why I’ve gone to this higher weight (24 pound). I also like my paper to be brighter as lower brightness levels make the paper look dull. As you can tell I recommend this product!