Staples® Bright White Inkjet Paper 8 1/2" x 11" Ream is good quality paper I think it is just as good as the name brand Bright white ink jet paper is. I can not tell the diffrence in the feel of the paper or the look of it to me it does a good job for the type of printing that I do and at a decent price. I bought it because I needed bright white Ink jet papre and did not want to spend a lot of money just to get the name brand when you can not tell the diffrence between the store brand and the name brand any way so why not just buy the store brand and save a few $.
While this paper is more expensive than most it is worth the extra expense. The ink doesn't run or smear as is the case with other cheaper papers. It generally doesn't jam up(sometimes jams are the user's fault - me as I haven't loaded the paper properly in the feed bed!). The weight of the paper makes for a professional look and feel - which is important for some of the work that I do at home for my job e.g. drafts of manuscripts that I want a colleague to review. At work we use a very cheap paper for the printers and I find that such cheap paper connotes a "cheesy" work product. This paper makes a statement that your work is of professional quality.