I do a lot of double sided printing and printing in color. This weight paper is perfect for double sided printing because you don't see a ghost of the content on the opposite side of the paper. Combine that with a very bright/white paper and you have the perfect paper for professional papers and presentations.
I have used many types of paper for printing two sided Inkjet text and picture materials. Except when I need a heavier stock paper this is my preferred paper. Purchase of Staples brand paper does not mean loosing out on quality -- this is quality paper just not as expensive as name brands.
I use a slightly thinner paper for everyday printing but this paper has an elegant weight to it especially for printing color graphics or photos. It's well worth the extra pennies!