I've been happily buying Staples Premium Injet Paper in the orange wrapper for years same code number. I'm told this is the same product just different purple wrapping. However it definitely has a poorer finish. Using the same printer software and settings the ink now bleeds to where images are poor and small fonts are often unreadable.
I have used this paper for several years now in my small business. I create handouts for my sewing classes that I teach. The paper prints well in color as well as black and white. The students love the quality! I highly reccommend it!
We print our own literature and this is the best we've found to make it look professional bright and the weight is perfect. It holds the ink well and no smudging.