We're using this paper to produce a church directory with pictures of the members. Accurate color and high photo quality are paramount! This paper fills the bill nicely.
I create band schedules for a local club and I always use this paper. It is sturdy enough to hang on a bulletin board yet if the customers want to fold it and put it in there daily calendars...that works too.
My wife used this paper to print obituaries for her greandmother and great grandmother. The finished product looked professional and durable for those who wanted keepsakes. I would recommend this paper to anyone who is looking for a paper that will be professional looking and long-lasting.