Confession: I'm not a businessman. I do use a modest amount of paper and I just learned that paper quality is defined in part by weight. Now I love my 32 pound stock. It is almost like card stock. The various brands were arranged on the shelf in a way making it easy to compare
This paper was an affordable option to the 20 lb typical printer paper we usually use. Images were clearer and fliers had a more professional look. I've given it four stars instead of five; I'd have preferred a heavier weight but was glad to get what I could in full-ream packaging.