Most storage tape is so stiff and sticky its almost as hard to unroll as duct tape. Most cheap tape is yellow and it makes page repairs look bad. This clear stuff makes your presents look better and is better to repair tears on pages of a book for example. This tape unrolls as smooth and easy as scotch tape and its strength is fine for mailing most things. For heavy boxes I often double up the tape and never have to use the heavy stuff stuff.