Paper is Paper is true but Staples Laser-Jet paper for color printing is exceptionally good. It is lower cost than the so-called name brand paper yet easily the equal of any or all of them! We used to spend the extra money buying brand name paper for our color laser printer but bought this paper once when it was on a special sale. Now we won't buy anything else. We also appreciate their paper for color ink jet printers as it too gives good output.
Though pricey it is worth using this fine paper to prevent mis-registrations and jams in my HP 1518 laser jet. It was recommended by HP technical support. I have also received quite a few comments ("Hey Nice Paper!") from customers who received printouts from us. I try to double-side print and use sparingly due to the price about $10 bucks for a ream.