This paper is luxury compared to the usual dull 20lb poor brightness copy paper I usually buy. The 28lb weight feels noticeably more substantial and the brightness gives prints from my color laser printer extra pop. It's the only paper I keep in my color laser.
I bought a ream of 28 pound high brightness paper to print brochures for a recent trade show. I needed to find stock that would accept printing on both sides without staying damp and jamming the printer. Also I needed the piece to look crisp as I had put this piece together to late to send out and get normal delivery turn around time. We had many compliments on the layout and ease of reading for the pieces we put together. We finally settled on a logo for a new LLC and were trying to get a common header for use at multiple discipline shows for a wide array of products and services. Will keep the remainder of this ream in my "Trade Show Tub" for in show needs.
I have several computers connected to several different printers. I use different paper for each of the different printers. I use this paper exclusively for my high quality color laser printer. If I'm going to print on my (expensive-to-operate color laser then it might as well be on best quality paper.
I find your Staples Bright White Laser Paper excellent for printing of something that you want to last into the future. I have made almost 50 books of family history and photographs that I hope will be passed down through generations of our family.