I like making my own cards for my family and friends. I can be very creative with this type of paper. I can rely on it to look just as good a week or more later through out handling processes. I like the thickness and how well it holds the ink that's put on it. I buy it all the time and I get very upset if it's not in stock.
I used this cardstock for a card making class I taught this summer. When teaching 40 plus kids on a tight budget it was helpful to find a large amount of cardstock for a reasonable price. I also liked the fact that it was pure white not dingy like some "white" paper can be.