Physically go into a Staples store to have a sales person show you the difference between a major brand and their generic; this way you'll know what to buy.
I bought a bunch of these for a good price but the quality is so bad I am taking them back. They feel flimsy and have almost no grip. I can't believe we have starting cheaping out on paperclips!
"Staples" did you change manufactures? I have always purchased Staples brand paper clips in the past they were of good quality. These paper clips are not only thinner but flimsy too. The wires that wrap around to form the paper clip don't even align properly. I sent these back and purchased another brand. As soon as I picked up one paper clip I could tell something was amiss. Let me know when you return to your original manufacture and wire gauge.