I've used this Tru Red product before and it's done the job. I specifically like the 96 bright. I only buy it when it's on sale. Staples is getting a bit tricky these days by selling boxes of 8 reams instead of 10. As long as I'm aware of this I can scale the price to the comparable 10 ream box for comparison purposes.
It's bright white printer paper that works great in my Epson ink jet Photo printer. What a deal! I've got enough paper to last me through a couple of years of the COVID-19 virus