Tastes just like apples. It's delicious. An added bonus is that it settles my stomach. I'm also drinking it to soothe my throat during this allergy season. It has a perfect balance of sweetness and tartness. However, sometimes I add a little caramel syrup and a cinnamon stick to kick it up a notch. Perfect all year round.
I (and others in my org) really don't care for the taste of this. It's overly sweet. Seems to have a syrupy consistency when drinking. Also leaves a brown syrupy residue at the bottom of the cup. Disappointing. Have had a much more pleasant experience with other brands of apple cider.