Just purchased a case of Staples 98 Bright White Multipurpose paper. Previously I had purchased a case of Tru Red Color printer paper 96 Brightness also from Staples. Comparing both IMO the Staples brand 98 brightness was not as bright as the 96 Tru Red. The Staples brand seemed Greyish even though it had a 2 value higher Brightness. Also did a printer test page on my HP Officejet Pro 8610 and difference was again noticeable. I thought there was a "standard" for Brightness. I reluctantly decided to keep the Staples brand since the paper was not going to be used for quality impressionable business reports. I would use the Tru Red for the business reports.
Of all the reams of paper only a few were wrapped in paper that was recyclable. I don't think the crinkly plastic on most reams is. Thus I got the paper listed above that was wrapped in paper.