I purchase this paper all the time. I love that it is thick enough to print on both sides without disruption to one side or the other. It is also thick enough that if you spill or drip something on it it does not fall apart. It is not over heavy by any means so if you are using it for mailings it won't increase the cost of postage for multiple pages. For the price compared to other papers I don't think that there is a better deal to be found especially with the rebates that are often offered. I think it is just a great multipurpose paper.
Good quality paper to be a store brand is funny cause some people won't buy store brand products cause they think they have less quality but in this case that's wrong I love staples brand paper pens and markers.