I was skeptical to get this paper because I normally go for the branded ones (like HP) and I haven't tried using store brands. I tried a ream and it compares really well with other branded paper. Smooth just the right thickness and ink does not bleed. I do a lot of printing and I could say that this is one of the best I've tried so far. I don't think I would ever switch back to the more pricey branded ones ever again. It has very good quality and best for my printing needs at a reasonable price. I ordered 3 boxes more :)
I have use this paper before and been satisfied with it. What makes it special was the offer from Staples to get a rebate that equaled paying for only one ream of paper while getting the entire case for free !!!!!
I purchase this paper because it's usually at a very good price. My only problem I experience with this product is that it tends to get stuck in my printer or feeds through more than one paper at a time when printing. I end up with wasted blank paper. We do try to re-insert it to save paper waste but it only gets worse.