I like Staples paper. It is sturdy enough for the printing I do and I love it. I basically print recipes receipts for purchases statements for numerous accounts excel spread sheets which reflect my address contacts(home addresses phone numbers etc. Staples paper is also very economical. Why would I pay more for another brand when it is not any better than Staples store brand paper and costs more? I am too frugal for that. I also purchase my printer ink at Staples and love to earn points while shopping there.