I use this type of paper for seasonal announcements. I like the way the print stands out on the colored background of the paper. I distribute the various colors of paper depending on the time of year and the event I am promoting. As it is for informational purposes only I do not need a heavier weight paper. It prints well on a laser printer and stands out from other printed material when given to community members. The color coordination also is used to differentiate the various types of information provided.
I am a schoolteacher and I love to use different colored paper for the games I play with my students or the worksheets I hand out. The students seem more excited about doing work when I use colored paper.